A market with potential for decades ahead
Polish owners are buying larger and better units. Marina infrastructure is developing dynamically. The premium segment offers space for brands that approach it strategically.
The demand for quality and maritime heritage already exists. The question is: who will be first to properly answer it?
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What the numbers tell us
The 34-50 ft segment
Represents "entry-level blue water" units — first serious offshore yachts. Stable demand for years, with an upward trend. Buyers are experienced sailors upgrading from smaller units or owners purchasing their first yacht after years of chartering.
The 50-69 ft segment
For experienced owners — often their second or third yacht. Growth in recent years shows rising aspirations of Polish buyers toward long-distance sailing.
A record number of registrations every year in the premium segment demonstrates the market's scale. With the right offering and distribution, Poland is one of the most important markets in the Baltic region.
Explore our offer for Shipyards→Polish blue water segment owner
A typical Polish premium yacht buyer is an entrepreneur or manager with many years of sailing experience. Often started on the Masurian Lakes, then moved to European seas through chartering.
Has experience. Knows the difference between a production unit and blue water. Has read tests, visited boat shows, knows the market offer. Values build quality, shipyard pedigree, residual value.
Sails globally: Mediterranean, Caribbean, Atlantic. Needs an ocean-going unit and local support.
The Polish owner is looking for the right unit. And a partner to help find it.
Developing infrastructure
The Polish marina sector is undergoing transformation. New marinas in Gdańsk, Gdynia and the Hel Peninsula offer berths for vessels up to 25 meters. Service standards are rising — more locations offer full service capabilities, provisioning, crew infrastructure.
Air connections to the Tri-City make access easier for owners from across Europe. Units winter in Poland or are transported to warmer waters for the season.
Infrastructure is keeping pace with the growing market — and creating conditions for further development.
Market directions: A market on the rise
Ocean ambitions
Polish owners are increasingly planning offshore and oceanic voyages. Demand is growing for units ready for long passages — not just coastal weekends.
Mature buyers
Owners come with experience from other premium sectors. They expect digital documentation, transparent reports, and professional service. Market standards are rising with them.
Investment mindset
Buyers think long-term. They ask about resale value, maintenance costs, and build quality. They choose brands with heritage — because they know it pays off.
Market directions: A market on the rise
Ocean ambitions
Polish owners are increasingly planning offshore and oceanic voyages. Demand is growing for units ready for long passages — not just coastal weekends.
Mature buyers
Owners come with experience from other premium sectors. They expect digital documentation, transparent reports, and professional service. Market standards are rising with them.
Investment mindset
Buyers think long-term. They ask about resale value, maintenance costs, and build quality. They choose brands with heritage — because they know it pays off.
Where the market needs change
Many leading blue water shipyards have limited presence in Poland — or none at all. Owners often buy directly from manufacturers or through dealers in other countries.
Local representatives rarely have their own service infrastructure. Brand positioning strategies are lacking. After-sales support is handled ad hoc — or not at all.
This is space for a partner who approaches the market differently — with own technical infrastructure, long-term vision, and a team that understands both the shipyard and owner side of the business.
Polish waters await brands with heritage
The Baltic and Polish coastline are becoming an increasingly popular destination for experienced sailors. Well-traveled owners seek units suited to local conditions — and partners with infrastructure who know these waters.
For shipyards with vision, this is the moment to build a strong position in a growing market. With a partner who understands local specifics, provides service support, and helps build owner relationships for years to come.
Order a detailed analysis of the Polish market
We prepare individual analyses of the Polish yacht market for shipyard representatives considering entry into the Polish market. Registration data, trends, buyer profiles, infrastructure — tailored to your segment.